Fast-Food is intended to be inexpensive and accessible, but do you ever find yourself craving and deciding on having Fast-Food with each new promotion they launch? Fast-Food establishments such as McDonald’s, Burger King, and KFC are professionals at convincing you to spend more money. They employ a variety of sneaky strategies and sly tricks to make unsuspecting customers spend more than what they originally intended. Today, we are going to be talking about some of these tricks.
Large Images Of Dishes
Fast-food restaurants use substantially huge photographs of a dish, be it a burger or fries, to ensure that customers are thoroughly fascinated. There is something about seeing food right in front of you that makes it difficult to say no. The presence of such large food images has been found to activate areas of the brain that stimulate your urge to eat. It’s alluring and difficult to resist, which is why they are one of the first things you see when you walk into a Fast-Food restaurant.
Using Loud Colours
You would notice a significant difference between a menu from a non-fast-food restaurant and a fast-food chain. Fast-food businesses make sure to employ bright colours, regardless of whether they appear attractive, since their main aim is to stand out and catch attention. This is the very reason why most Fast-Food chains employ yellow or red in their logo (for example, McDonalds, KFC, Wendy’s). Yellow and red have been recognized to evoke feelings of happiness and desire in humans. Red attracts customers to the restaurant and makes them hungry, while the colour yellow has a good connotation.
Menu Layouts
Have you ever wondered why the KFC menu is so unorganised and messy? It is not because of poor design; it’s deliberately made in this manner. It’s a clever ruse to attract people to approach the counter for a closer look. Bringing individuals closer to the counter puts them on the spot, making them feel compelled to order something right away. This frequently leads to people succumbing to impulse purchases rather than considering them carefully.
Coupons
You might have seen Fast-Food coupons in your mailbox or being given out on the streets. While most people believe that having a coupon entitles them to cheaper food, this is not usually the case. Usually, you will be given a coupon that expires in a week, urging you to return within that time frame or risk losing the offer. Even if you have the time to return within a week, there will likely be a minimum purchase amount or a buy one, get one free offer, both of which still requires you to part with some money. It makes them appear generous when it’s really a marketing gimmick.
Meals/Combos
The combinations are just brilliant. They are not only meant to make you stare at them above all else, but they also have a cunning agenda. They are one of the simplest things to order. By opting for a combination, most individuals assume they are getting more bang for their buck. However, most of the time, you aren’t saving anything at all; if you are, it will be tiny and of little real benefit. Majority of people feel that the more you buy, the more money you save, which isn’t true when it comes to fast-food. You came with the intent of getting one combo meal but left with an extra side and ice cream to go.
When confronted with the bright attention-grabbing colours of a fast-food joint, it might be difficult to refuse. With this list I hope that you will understand the tricks these big corporations employ and hopefully resist the temptation rather than succumbing to it. But really, who can resist? Stay safe out there when you are out picking up your orders or better yet get delivery online from Grab, FoodPanda or Deliveroo today!
